You are the CEO of yourself (Be that Yellow Bear revisited)

Personal branding is the first thing you need to focus on in your job search.  Here is another post that reinforces that message.

You Can Be A CEO.

That’s right. I’m not kidding.
Today . . . this minute . . . this second . . . you can be a CEO. In fact, you always have been a CEO and always will be a CEO.
You never realized it.
You are the CEO of YOU, Inc.
And if you don’t start regarding yourself that way, you’ll never attain the success you deserve.
Here’s the skinny — Even if you work in corporate or own your own business, you need to shift your thinking towards a more centric state of mind when it comes to work. If you are the CEO of YOU, Inc.:

• How’s your stock doing? Up, down, flat? What are you doing to get it to rise?
• Who knows about your company? Do you frequently market YOU internally and externally to key movers and shakers?
• What’s your message? How is it being interpreted? Is there any misinformation out there?
• Who are your competitors? How are you mitigating their threats? What are they saying about you?
• Who are your customers? What are they saying about you?
• Who are your partners? Are you educating them regularly on how they can help your company?
• How is the marketplace for YOU, Inc.? Is there a high demand for your services? Is it waning? Is it dying?
• How can you clone YOU? Delegate non-essential duties to subordinates?

The minute you make a mental shift from dutiful employee/entrepreneur to CEO status, you’ll find you will focus on different areas left fallow for months/years beforehand.
And you’ll start to see your new company do better and better and better. Try it. I promise you, you’ll like it.
This has been another installment in my ongoing series, “Are You A Catalyst?” — today’s focus is how to “Be A CEO”.